Noah Webster House launches West Hartford Gift Shop


WEST HARTFORD — The Noah Webster Household and West Hartford Historical Society is launching the West Hartford Present Store as a way for the nonprofit to uncover a new source of profits.

The store, supported through a social enterprise accelerator application by the Hartford Basis for Community Providing, will enable the museum to provide visitors a total new line of goods.

“Being aspect of this program has definitely pushed us to make a determination and to make a approach of how we envision this shop to be,” mentioned Jennifer DiCola Matos, the govt director. “Our approach is to be the go-to retailer in West Hartford for any form of West Hartford branded tourist-connected products. We want to be that location you go to when you’re looking for one thing West Hartford branded.”

Matos claimed this will be an enhanced version of their preceding store. They’ve worked with a guide by means of the foundation’s accelerator method to cement a small business system for the store.


“The museum has had a store for a long time, but we’ve really operate the shop as a passion and not as business enterprise,” Matos claimed. “We see ourselves really as a vacationer vacation spot in city. When men and women are coming to West Hartford, they see the indication off the highway and they cease in this article. We’re just one of the iconic landmarks. People today are now coming to us. We previously hosts travelers. We did not have a store for the system. It was form of just there.”

Like other nonprofits and museums, the Noah Webster Dwelling had to uncover a way to continue to keep doors open for the duration of the COVID-19 pandemic. They misplaced their dependable faculty area excursions, but Matos claimed they tried using to find inventive methods to work, like virtual activity reveals and other gatherings.

“Nonprofits are constantly struggling,” Matos said. “We have a lot of expenditures in purchase to be staffed and preserve our selection and our creating. When programmatic earnings went absent simply because of the pandemic, it remaining us in a situation where we needed to be artistic.”

The reward store, she mentioned, will with any luck , be a new supply of money for the museum moving ahead.



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Debbie A. Cunningham

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