Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times.
“You never get a second chance to make a first impression.”
While getting people to visit a website is important, what businesses actually want is a conversion. In other words, grab fickle visitors who may be interested enough in the company’s unique value proposition to sign up, subscribe, stay updated, share with friends, and become loyal customers.
That being the case, a landing page designer’s primary goal is to create a high-converting landing page by making a strong first impression, and they have less than 7 seconds to do it.
When developing the visitor experience for landing pages that convert, landing page designers typically take different approaches based on a set of considerations. They must carefully factor in