Mater Launches Børge Mogensen Conscious
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The growth of the modern new content finishes is the consequence of a shut collaboration with two of Børge Mogensen’s grandchildren, Emilie Ventujol Mogensen and Sarah Alexandra Moutouh. The visual campaign also bears a distinctive Mogensen mark, as Emilie Ventujol Mogensen and her brother Rasmus Mogensen act as creative director and photographer.
It is no coincidence that the three grandchildren are deeply involved in this collection. Emilie Ventujol Mogensen and Sarah Alexandra Moutouh are both designers, and jointly with the other four grandchildren, they are now a lot more included in the design legacy from their grandfather. A endeavor they method in a quite humble way because, as they say, ” It is not just our family’s heritage, but Denmark’s.”
“Our spouse and children shares the comprehending that just for the reason that you can create some of Børge’s models, it does not imply that you have to. It demands to make perception in ways that cannot essentially be measured. It need to be pushed by visionaries who do not settle for the world’s standing quo. This is how we perceive Mater. They are on an significant mission performing with circular creation. The long run calls for companies that acquire that responsibility and regulate to make it into a good and worthwhile business. We would like to help that with our family’s name and values.” —Grand daughter of Børge Mogensen, Emilie Ventujol Mogensen
“Doing work with the Mogensen household has been a amazing prospect for Mater. It has been incredibly motivating to place a assortment from the 1950s into generation in new round elements. It presents the home furniture a absolutely new expression and materiality.” —Founder of Mater and Head of Circular Transformation, Henrik Marstrand
Launching Mater Circular Materials //— A circular squander composite
The seat and the backrest of the new chair are designed from upcycled fibre-based mostly waste products and plastic waste combined with sawdust from the FSC picket foundation of the chair, in short, Mater Circular Product.
Mater has designed this ground breaking engineering for press moulding quite a few forms of furniture. The technique permits effective upcycling of industrial waste and, at the very same time, minimizes carbon emissions. For this assortment, industrial waste from Grohe and BKI Kaffe get combined with sawdust.
Henrik Marstrand is also responsible for the product or service development of the collection and the cooperation with Emilie and Sarah. He states “When launching a new selection, we normally make guaranteed that it supports our vision to use upcycled plastic and other squander resources. We are self-assured that The Børge Mogensen Aware collection will make a important good impression in our business.”
The new composite substance is developed to be reprocessed once more and once again. Nearly anything manufactured with Mater Circular Substance can be recycled and created into new household furniture up to 5 periods. This is an vital phase toward Mater’s eyesight of becoming one particular hundred per cent circular.
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