Product Design, the Start of the Consumer Experience – Home Improvement Blogs


(BPT) – By Chung Wook-jun, vice president and head of H&A Layout Lab at LG Electronics’ Lifetime Innovation Structure Center

House appliances, like home furnishings items, artwork and decorative objects, are an necessary element of interior style. When flashy, awareness-grabbing appliances have been quite preferred at times, people these days are displaying a significantly bigger urge for food for subtle, subtle items that can carry harmony to their indoor spaces, somewhat than dominate them.

In 2018, to fulfill the growing demand from customers for house appliances that can blend in perfectly with each individual consumer’s decorating type, LG Electronics introduced ‘LG Objet’, introducing a new strategy in convergence products and solutions. LG Objet options are a high quality mixture of dwelling appliances and furnishings that provides present day comfort as effectively as seamless stylistic and spatial integration.

And, in Oct 2020, the company took items to the future level with the unveiling of the ultra-exquisite LG Objet Collection, further more blurring the line among state-of-the-artwork property appliances and designer furnishings. Produced to assist carry harmony to any residing house, LG Objet Collection products leverage the most up-to-date technologies to make each day existence easier in many means, together with an aesthetic that harmonizes effortlessly with one’s taste in décor, whichever it may possibly be and even so it could modify. Providing different combinations of hues and finishes to choose from, the Collection presents a myriad of personalization possibilities.

At IFA 2022, LG when yet again elevated the bar with the most current addition to the LG Objet Assortment lineup: the groundbreaking MoodUP™ refrigerator. Showcasing shade-modifying LED door panels that can be simply managed with the LG ThinQ app, the special MoodUP can enrich the atmosphere in the kitchen area, replicate the user’s present-day mood or even assistance to brighten up their day. The ultimate fridge for all those who delight in variety and adjust in their living ecosystem, the MoodUP can be ‘refreshed’ with a distinctive coloration combo any time the temper usually takes keep. And for these scheduling to redecorate their kitchen area, the MoodUP can conveniently match any new décor by transforming shades on the application.

Prioritizing and growing the purchaser working experience, the MoodUP fridge can also improve its hues or flash in time to music performed via its developed-in Bluetooth speaker — nonetheless a different instance of how LG is rethinking home appliances and getting creative strategies to harmonize dwelling area and lifestyle.

The MoodUP fridge is a fantastic case in point of how LG solutions are designed by researching various customers’ existence and reflecting their calls for. Appropriately, LG products designers participate in a alternatively active purpose in the merchandise enhancement process from the very early stages.

Inspirations can even be identified unexpectedly in daily daily life ordeals. To provide a personalized anecdote, a couple years back, an plan for a new product came to me randomly at residence. I found my spouse separating my garments from those of my daughter and washing them in diverse masses, an observation that aided our team come up with the LG TWINWash™. This recreation changer permits end users to clean smaller masses in the compact LG SideKick washer underneath while jogging greater hundreds on top rated. It is constantly these types of a satisfying practical experience when our buyers use our goods the way we originally supposed and to see them glad with the knowledge.

What’s extra, in my watch, excellent house equipment layout considers not only the features and the appear of the item itself, but how that product can relate to and harmonize with the space in which it will be put. What’s more, it really should be in a position to in good shape in with any room and be in a position to accommodate the widest probable selection of individual preferences.

To realize this, designers require to consider how the products will allow buyers to curate their place as they want it, devoid of creating compromises. This is why LG product or service designers aim on balancing ease and customizability, kind and operate, to generate seamless alternatives that increase the buyer working experience for each individual and just about every person.

This story was edited from an editorial element article released in Yonhap Information. To read through the entire Executive Corner piece, take a look at


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