Ikea, the Swedish retailer known for its meatballs and affordable home furnishings, is taking a different tactic to outfitting interiors with a new principle shop.
The company will open up its initial secondhand retail store afterwards this yr in Sweden’s ReTuna mall, a retail advanced absolutely designed up of resale shops. The shift was first reported by The Regional. The new shop will sell formerly owned home furniture and household products that have been refurbished for purchase.
The resale retailer is aspect of a greater force by the manufacturer to turn out to be entirely round by 2030. Last 12 months, Ikea released a program to lease its kitchens and home furnishings, and numerous of its outlets also have “bargain” sections of refurbished returned merchandise. This will be the first store completely made up of refurbished products.
It is quick to consider that the retail outlet is a strategic move to proper for the notion that Ikea is the speedy style of furniture. When the low price tag of Ikea household furniture has normally manufactured it super obtainable, it hardly ever receives a 2nd everyday living. I cannot think about passing down my Hemnes dresser as a spouse and children heirloom, but I did just lately put an Ikea coffee desk on the suppress after a transfer (nevertheless the desk was picked up in mere minutes—that’s New York City’s recycling ecosystem for you.) The reduced price tag and inexpensive products make it seem to be a great deal fewer important.
But now merchandise such as the coffee desk I put curbside can get a second prospect with a new, committed shopping experience. The reward? No assembly expected.
Ikea did not reply to a request for remark.